Product Placement in The World Series
As most of the world knows, the Detroit Tigers (my Tigers!!) are in the World Series, which is currently tied at one game apiece (the NL team is the St. Louis Cardinals). FOX has the Series, and the able bodied Joe Buck is doing the games with Tim McCarver, who can be annoying but who also has a deep knowledge of the game (I prefer Joe Morgan and Bob Costas, but I don't negotiate the coverage contracts).
At any rate, if you've been paying attention, you'll have made the same observation I have made, regarding the "entertainment" choices during the 7th inning stretch (which has been calling for the singing of "God Bless America"). Who has been signing this cherished national treasure? This anthem of togetherness? Famous legends from the worlds of Motown and Jazz, you might ask? Not quite. As it turns out, FOX, which broadcasts a little show called "American Idol," has been promoting itself by recycling a series of rejected contestants (they can't even get the winners, apparently), dragging these sad sacks out as if they were people we were meant to care about.
Ah, the poetry of cross promotion--we all pay the price for their bad taste.
